BLINKER SUBSCRIPTION PTY LTD

Dealer Resources

Blinker brand assets and resources to help you promote car subscription in your business.
BRANDMARK

Blinker Logo

We encourage you to incorporate Blinker branding on your website and marketing materials to highlight your participation and car subscription offering.

Full Colour

PNG fomat for web use only. Right-click and save as. For print-ready files, please contact your Blinker customer success manager. All print media needs prior approval from Blinker.

Inverted

PNG fomat for web use only. Right-click and save as. For print-ready files, please contact your Blinker customer success manager. All print media needs prior approval from Blinker.

COLOUR PALETTE

Blinker Colour Guide

The Blinker brand colour palette is designed to be distinct and instantly recognisable with hues that complement your existing branding.

Blinker Violet

Pantone 267 C
C
82 M97 Y0 K0
R96 G48 B177
HEX #6030B1

Blinker Fuschia

Pantone 219 C
C
1 M92 Y4 K0
R255 G50 B143
HEX #FF328F

Blinker Turquoise

Pantone 311 C
C
68 M0 Y13 K0
R0 G216 B227
HEX #00D8E3

BANNERS

Blinker Site Banners

We encourage you to incorporate Blinker branding on your website and marketing materials to highlight your participation and car subscription offering.

Full Colour
Inverted
ONLINE LEAD GENERATION

Online Booking Form

The online booking form enables your customers to make a subscription booking online through your own website with a dynamic booking form that will display your specific subscription plan and vehicle pricing. Only basic integrations are required to install the online booking form, leading to improved conversion and faster customer sign-up.

Parameters

The online booking form is an iframe that is displayed on each individual vehicle detail page (VDP) on your website, ideally positioned near the existing pricing or call-to-action. To integrate the form on your website, the following parameters are required.

Parameter

Description

vin

The Vehicle Identification Number (VIN) of the vehicle on which the online booking form is shown

source

This is the unique code used to identify your dealership or business, provided by Blinker

stock_no

This is the stock or reference number associated with your vehicle to assist with lead management and nurturing

skin

Use this parameter to set the look and feel of the form. Contact us for options

Implementation

Embed the following JS snippet onto any vehicle detail page, ensuring the parameter fields are populated dynamically using the specific vehicle information.

<!-- Blinker JS Widget -->
<div id="blinker-widget" class="widget"></div>
     <script>
          var js = document.createElement("script");
          js.async = true;
          js.src = "https://signup.blinker.com.au/widget-loader.js?element=blinker-widget&source=[Your Blinker ID]&stock_no=[Stock No]&vin=[VIN]&skin=[skin]";        
          document.getElementsByTagName("head")[0].appendChild(js);
     </script>
<!-- end of Blinker JS Widget -->

Security

The online booking form is hosted securely on Blinker’s hosting environment and traffic to and from is protected by SSL. We are committed to the security of all personal and financial information and have best practices in place to ensure the safe transit and storage of all captured data.

ONLINE LEAD GENERATION

Online Booking Link

Similar to the online booking form, the online booking link enables your customers to make a subscription booking online through your own website by embedding a dynamically generated URL as a link from your vehicle pages. Only basic integrations are required to install the online booking form, leading to improved conversion and faster customer sign-up.

Parameters

The online booking link is a dynamically generated URL that is ideally imeplemented as a button or hyperlink that is displayed on each individual vehicle detail page (VDP) on your website.

Parameter

Description

vin

The Vehicle Identification Number (VIN) of the vehicle on which the online booking form is shown

source

This is the unique code used to identify your dealership or business, provided by Blinker

stock_no

This is the stock or reference number associated with your vehicle to assist with lead management and nurturing

Implementation

Embed the following URL onto any vehicle detail page as a button hyperlink, ensuring the parameter fields are populated dynamically using the specific vehicle information.

https://signup.blinker.com.au/subscription/create?source=[Your Blinker ID]&stock_no=[Stock No]&vin=[VIN]

Security

The online booking form is hosted securely on Blinker’s hosting environment and traffic to and from is protected by SSL. We are committed to the security of all personal and financial information and have best practices in place to ensure the safe transit and storage of all captured data.

ONLINE LEAD GENERATION

Savings Calculator

Show your customers how affordable car subscription can be with the Blinker subscription savings calculator. Easily create a landing page and embed the form to help customers better understand the true cost of car ownership and how this compares to subscribing.

Implementation

Embed the following JS snippet onto any landing page. The calculator is responsive and will adapt to suit the browser size.

<div class="uCalc_279283"></div><script> var widgetOptions279283 = { bg_color: "transparent" }; (function() { var a = document.createElement("script"), h = "head"; a.async = true; a.src = (document.location.protocol == "https:" ? "https:" : "http:") + "//ucalc.pro/api/widget.js?id=279283&t="+Math.floor(new Date()/18e5); document.getElementsByTagName(h)[0].appendChild(a) })();</script>

EXPLAINER PAGE

Blinker Landing Page

A dedicated Blinker landing page on your website will assist customers to understand how your car subscription program works and what they can expect when choosing to subscribe.

Implementation

Add the Blinker landing page to your website with an iframe using the following embed code. The landing page is fully responsive and will display at all resolutions.

<iframe src="https://www.blinker.com.au/embed"></iframe>

View Landing Page
POINT OF SALE

Marketing Material

Help educate your customers and sell car subscription in your dealership with point of sale marketing collateral including window stickers and customer flyers.

Customer Flyer

Don't let your customers walk away empty handed! The Blinker Customer Flyer has all the details your customer needs to understand how driving a car on subscription works and the benefits.

DOWNLOAD PDF

Print your flyers with the following settings. Orientation: Vertical. Fold: No fold. Size: DL.

Window Decal

Let customers know about your car subscription program from the moment they walk through the door. Blinker Window Decals can be adhered to any flat glass surface with outside and inside adhesion versions possible.

DOWNLOAD PDF

Print your window decal with the following settings. Size: 30x30. Material: Clear.

TELEMATICS

Blinker Telematics Devices

The Blinker telematics partner is Telemax which offers a simple OBD live vehicle tracking solution for your fleet. Installation is simple and takes only a few minutes. Only Telemax devices supplied directly by Blinker are compatible with excess kilometre usage fees.

OBD Installation

For a quick and simple installation, the telematics device can be installed directly into the vehicle OBD port.

OBD Installation with Y-Cable

For a more secure and discrete installation, Blinker recommends installing the OBD device with the supplied Y-cable.