Australian car subscription software provider Blinker.com.au has announced a new partnership with Titan DMS, a global leader in dealer management solutions.
Blinker is a cloud-based end-to-end software platform solution that allows car dealerships and OEMs to offer car subscription-as-a-service to its customers. As part of the new partnership, Titan DMS will be the first distributor for the Blinker platform in the Australian market, offering the solution to car dealerships around the country.
Managing Director at Titan DMS, Matthew Kroll said: “We’re excited to now be able to offer the Blinker platform to our dealer partners around Australia. Titan DMS and Blinker already share many dealer customers so this partnership is a natural next step.
Blinker have demonstrated clearly to us, how their innovative technology is empowering dealerships to strengthen their business. By providing greater options for Australian drivers, dealers can better maximise customer conversion through an alternative to the traditional sales model. Through Blinker, it is a model where everyone wins, including the consumer.”
Managing Director at Blinker, Michael Higgins said: “This partnership represents a great milestone for Blinker and will support the business to grow as we establish ourselves as trailblazers in the local subscription software industry. While car sales have traditionally been managed in a physical environment, dealers are now starting to embrace new digital solutions to complement face-to-face sales.
Titan DMS is recognised worldwide for being a leader in automotive systems and we’re proud to be working together with them to bring the car subscription solution to more dealerships around Australia.”
Car subscription services such as HelloCars are becoming an increasingly popular option for consumers who want a more flexible alternative to traditional car ownership.
Blinker provides a Software-as-a-Service (SaaS) platform for car dealerships, resellers, and manufacturers, to offer their own vehicle subscription services to customers. The end-to-end platform provides partners with "subscription in a box," including the software, training and services needed to offer the service to customers simply and easily.
Originally founded in Australia, Titan DMS has grown into a leading developer and supplier of cloud-based dealer management software solutions for automotive dealers and manufacturers worldwide, and is now installed in over 25 countries and counting. It is currently the fastest growing DMS platform in Australia with 20 per cent market share, and the preferred partner for OEM brands including Porsche and BMW.
Australia’s leading car subscription platform for the automotive industry, Blinker, has today announced the appointment of Jeremy Gupta as Chief Technology Officer. The appointment will help to maximise Blinker’s investment in new technologies to meet the changing needs of consumers and maximise revenues for dealers, manufacturers and other businesses looking to capitalise on car subscriptions.
Mr Gupta was previously CTO at Cox Automotive, Media Solutions, Australia, where he was responsible for implementing new technologies that delivered a cloud and mobile-first approach for CarsGuide and Autotrader.
Mr Gupta brings significant experience in digitally transforming businesses through the development of bespoke services, mobility solutions and integrations, as well as creating and leading world-class engineering teams. He specialises in design thinking and developing the right product stack to deliver an exceptional customer experience, ensuring technology is a differentiator and not just an enabler.“
We are delighted to bring Jeremy to the Blinker team. His experience in automotive, design thinking and his customer-orientated approach to technology solutions, will help further differentiate the Blinker car subscription platform,” said Michael Higgins, co-founder at Blinker.
“Jeremy will further propel Blinker to become the go-to software company to enhance vehicle sales, as digital transformation takes hold of the automotive sector. Now, more than ever, consumers are wanting to shop for everything online. Jeremy’s background enables us to tap into changing consumer habits and enhance our platform to meet the new needs of consumers. This, in turn, will help our customers better reach this market and revolutionise the customer experience.”
As CTO, Mr Gupta will be responsible for Blinker’s technology investments, to continue to evolve its cloud-based car subscription platform and better enable its customers to take advantage of what is expected to be a multi-billion dollar market.
“Blinker is a really exciting business at the forefront of digital transformation within the automotive industry. Traditionally, the automotive industry has invested in physical assets over technology. But, changing consumer purchasing habits are turning attention to the online world and encouraging dealers to complement existing physical footprints with new technologies,” said Gupta.
“Car subscription is the perfect solution and enables the automotive industry to complement, rather than replace the in-store experience. Not only does car subscription offer a solution more in line with consumer demands, but it will also help to significantly improve revenues. I truly believe we’re on the cusp of significant change and Blinker is perfectly placed to offer its customers the opportunity to be at the forefront of this evolution.”
Australia’s leading online car dealership and subscription service, HelloCars, has today announced the launch of Blinker, a Software-as-a-Service (SaaS) platform. The SaaS solution enables car dealerships, resellers, and manufacturers among other Blinker customers, to offer their own vehicle subscription services to customers.
The car subscription market is exploding globally. In fact, Frost & Sullivan reports that by 2025, 10 per cent of all new vehicle sales in Europe and the US will be subscription-based, representing a business opportunity worth US$100 billion.
Michael Higgins, co-founder of Blinker, believes we can expect Australia to follow suit.
“With over 1.15 million cars sold in Australia in 2018, we can expect car subscription models to be a multi-million if not billion-dollar opportunity for local car dealerships. In a market where we see car sales declining, the Blinker subscription platform can unlock new opportunities for dealerships,” he said.
“Not only will Blinker improve the customer experience but it can also help to boost revenue by up to 50 per cent, helping them take the lead in a market that will be worth billions of dollars in Australia alone.”
Car subscription is still relatively new in Australia. It provides a flexible, affordable alternative to traditional car ownership, leasing or long-term rental. Through an affordable weekly payment, customers can choose a car and plan that suits their needs, with the ability to swap and return cars as their needs change.
Inside the dealership, Blinker car subscription supports traditional dealership revenue channels by offering an alternate path to purchase, an extended test drive opportunity and a means to service customers that may not be suitable for finance.
Blinker’s end-to-end car subscription platform provides the software, training and services for dealerships to offer subscriptions to customers simply and easily. This will allow dealerships to service more customers and monetise existing vehicle inventory in new ways, whilst reducing costs, delivering an immediate return on investment.
How the car subscription platform works
Utilising its SaaS solution, car dealerships can subscribe their existing vehicle inventory to customers for an affordable recurring weekly payment. Blinker’s bespoke algorithm calculates the most cost-effective subscription mode, based on the vehicle information, which includes the costs of registration, insurance, servicing, maintenance, roadside assistance and depreciation.
The end-to-end Blinker car subscription platform also incorporates training, robust serviceability, authentication and risk management processes. This makes it a risk-free investment for dealerships, ensuring they are protected against fraud or defaults, while meeting compliance and customer requirements.
Currently, there is no upfront cost associated with the implementation of the platform, with Blinker taking a small percentage of each subscription. Higgins believes the platform will not only address changing consumer purchasing habits but also complement existing revenue models.
“Low consumer confidence and tighter lending conditions post-Royal Commission has put a dampener on car sales in Australia. As a result, Aussies are increasingly looking for alternatives to traditional car ownership. The Blinker platform enables car sellers to capitalise on this opportunity, offering a service more aligned with changing consumer purchasing habits.”
“With Blinker, dealerships get an end-to-end car subscription platform that will enable them to capitalise on this shift and develop new revenue models in an extremely cost-effective manner. From long-term test drives and subscribe now, buy later, to the ability to monetise aged stock and offer new financial models, Blinker will complement and support their existing revenue streams,” said Higgins.
Blinker will be showcasing its new software platform at Stand 4 at the 2019 National Dealer Convention and Expo on 9 - 11th September, in Melbourne.