Car subscription platform for your dealership

Boost dealership profitability and grow sales per customer by offering car subscription at your dealership alongside sales and finance.

Future-proof your dealership with car subscription

Give your customers a flexible alternative to traditional car ownership with a new weekly recurring revenue stream for your dealership.

Benefits of Blinker for Dealerships

Blinker is the complete end-to-end software and professional services solution for car subscription

Recurring Income

Alleviate margin pressure and offset seasonal sales fluctuations with a guaranteed recurring revenue source for your dealership

Fast Setup

No complicated software integrations needed. Get up and running in days, not months with no setup fees and low monthly pricing

Customer Support

More than just a platform, your dedicated customer success manager is on hand to help you succeed with training and support included

Protected

Know your fleet is covered with subscription-specific vehicle insurance, fraud prevention and live vehicle monitoring

Boost Sales

Offer an alternate path to purchase while generating revenue for your dealership with subscription

More Customers

Blinker converts customers that would have otherwise walked out or previously been ineligible to buy or finance

How does Blinker work?

Car subscription management for your dealership

Eligibility

At the point of sign up, the customer's identity is verified and a credit assessment is performed instantly to determine eligibility

Pricing

Once a vehicle is added, Blinker will automatically calculate the required deposit amount and a suitable weekly price to subscribe

Plan

Assign a plan for the customer and boost your profit margin with subscription add ons like additional drivers

Payment

The customer pays their first installment upfront, then makes regular weekly payments for their subscription

What types of clients do we help?

Go beyond the dealership with car subscription solutions for all industries

OEM

Respond to the emerging demand for car subscription and help make your brand more accessible to consumers.

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Dealers

Boost dealership profitability with a new recurring revenue channel that capitalises on your existing inventory and expertise.

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Fleet

Maintain corporate and business fleets with added convenience and flexibility for your clients through car subscription.

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Energy

Lead the charge toward sustainable mobility by offering electric vehicles on car subscription.

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Seamless integration with your dealership

With no setup costs, no complex API integrations and no additional infrastructure needed, integrating with Blinker is fast and easy. Get up and running in days, not weeks. Additionally, Blinker offers comprehensive support for initial setup and ongoing customer service whenever you need it.

The Blinker Story

In 2015, brothers Michael and Paul Higgins launched HelloCars as Australia's first online-only car dealership, buying and selling preloved cars exclusively through its website.

In early 2019, HelloCars launched its subscription service after identifying a change toward flexible and affordable car ownership. Demand for the car subscription service quickly increased not only from consumers, but from fellow dealerships who wanted to offer their own subscription service.

Through Blinker, the award-winning car subscription platform developed in-house for HelloCars Subscription is available to car dealerships for the very first time as a complete end-to-end solution for subscribing and managing a vehicle fleet.

Blinker is based in Barangaroo, Sydney and currently serves dealerships and related industries Australia-wide.

Blinker In the News

See what the press has to say about Blinker

The New Daily
Mike Bruce

"A Godsend for car dealers struggling under the weight of consumer caution and tighter lending."

Australian Financial Review
Simon Evans

Blinker is being trumpeted as a potential salvation for car dealers facing tough times.

techAU
Jason Cartwright

The car subscription market is exploding globally as people rethink how we look at vehicle ownership.

autotalk.com.au
Richard Edwards

Blinker co-founder Michael Higgins says subscription services could be big business for car dealerships.