Blinker Car Subscription Software

Car subscription platform for your dealership

Blinker is an end-to-end software platform solution that allows you to drive car subscription in your own dealership - on your own terms.



Car subscription on your own terms

Blinker offers your business the tools and software to manage your own car subscription service with customers with ongoing training and support provided Australia-wide.

Keep customers in your dealership

Define your own plans and pricing

Customise Blinker to suit your needs

Build a recurring revenue stream


"A car dealership without car subscription will be like a real estate agency without a property management portfolio."


Benefits of Blinker for your dealership

Recurring Income

Alleviate margin pressure and offset seasonal sales fluctuations with a guaranteed recurring revenue source for your dealership

Fast Setup

No complicated software integrations needed. Get up and running in days, not months with no setup fees and low monthly pricing

Boost Sales

Offer an alternate path to purchase while generating revenue for your dealership with subscription

Customer Support

More than just a platform, your dedicated customer success manager is on hand to help you succeed with strategy, training and support

Risk Management

Know your fleet is covered with subscription-specific vehicle insurance, fraud prevention and live vehicle monitoring

More Customers

Blinker converts customers that would have previously been ineligible to buy or finance such as international visitors

Get in touch with us

Future-proof your dealership with car subscription

Car subscription management for your business

How does Blinker work for your dealership?

Give your customers a flexible alternative to traditional car ownership with a new weekly recurring revenue stream for your dealership.


At the point of sign up, the customer's identity is verified and a credit assessment is performed instantly to determine eligibility


Once a vehicle is added, Blinker will automatically calculate the required deposit amount and a suitable weekly price to subscribe


Assign a plan for the customer and add value for customers with subscription add ons like additional drivers


The customer pays their first installment upfront, then makes regular weekly payments for their subscription

"Blinker is being trumpeted as a potential salvation for car dealers facing tough times."


"The car subscription market is exploding globally as people rethink how we look at vehicle ownership."


"Blinker co-founder Michael Higgins says subscription services could be big business for car dealerships."


"A Godsend for car dealers struggling under the weight of consumer caution and tighter lending."


"Car subscription enables the automotive industry to com­plement, rather than replace, the in-store experience."


About Us

The Blinker Story

In 2015, brothers Michael and Paul Higgins launched HelloCars as Australia's first online-only car dealership, buying and selling preloved cars exclusively through its website.

In early 2019, HelloCars launched its subscription service after identifying a change toward flexible and affordable car ownership. Demand for the car subscription service quickly increased not only from consumers, but from fellow dealerships who wanted to offer their own subscription service.

Through Blinker, the award-winning car subscription platform developed in-house for HelloCars Subscription is available to car dealerships for the very first time as a complete end-to-end solution for subscribing and managing a vehicle fleet.

Blinker is based in Sydney, Australia and currently serves dealerships and related industries Australia-wide.

Beyond the dealership

Car subscription solutions for all industries

OEM & Distributors

Respond to the emerging demand for car subscription and help make your brand more accessible to consumers.

New & Used Car Dealerships

Boost dealership profitability with a new recurring revenue channel that capitalises on your existing inventory and expertise.

Fleet & Corporate

Maintain corporate and business fleets with added convenience and flexibility for your clients and staff through car subscription.


Lead the charge toward sustainable mobility and in-home battery technology by offering electric vehicles on car subscription.


Empowering dealers to drive subscription

Michael Higgins


Paul Higgins


Jeremy Gupta


George Skentzos

Head of Marketing & CX

Kanchana Krishnan

Financial COntroller